Top 3 questions to ask your Stager to safeguard your client

Ever wonder why some Staging companies seem to be priced differently?

Many companies may not hold all the proper insurances or even have their own employees. They cut corners to discount their prices and save themselves money but this could cost your client a lot, not only in the quality of the staging but in liability for Your Client.


Here are three important questions to ask a prospective Stager:


1. Are your workers your employees?

This is important to note because the state typically will automatically assign workers compensation to an employee if the business owner fails to acquire it on their own. Workers who are loading and installing furniture need to be covered to protect your client from an injury suit.

This is also important when it comes to how much experience and training the staff receive. Employees who receive benefits and are paid well, are more apt to be vested in the job, work harder, more carefully and stay with the company longer, so they are more experienced and better trained, resulting in a better staging.


See below for more details regarding insurances. 


2. Do you have worker’s comp insurance?

This is one you should always ask of a stager because your client could be at high risk for an injury claim, which most people do not think of. If a worker were to get seriously hurt on someone else’s property, they would have to sue someone to cover medical bills and loss of work, and if the stager has no insurance, the homeowner typically does on their home so by default, the injured party would only obtain actual compensation from your client. These insurances are very expensive as the industry is considered high risk with all the bending, lifting and installing so many stagers do not get work comp insurance and use daily workers to avoid it. Always ask for a certificate of workers comp insurance.


3. Do you have liability insurance?

This type of insurance protects your clients home in the event that something becomes damaged during the installation or removal of the stager’s inventory. 

Style My Space is fully insured and compliant with all laws and industry regulations. We employee not only designers, but our own staff of delivery, warehouse and set up crew.

All of our Employees, are professional, experienced and committed to excellence on each and every staging, this is the difference and the difference SHOWS!

All Rooms in Photos designed by …

Style My Space

Your trusted Northern Los Angeles Design Agency

since 2006

Call today for an Instant Phone Quote!


818.726.6429

6 easy ways to use artwork to decorate a home and make sure your client’s personality – and the beauty of their home – shines through!

A home is a reflection of the people who live there. Your client’s home – or their space you are designing – should reflect their personal style and their interests. A very good design, can make the property feel better. It should also be inviting to others who are visiting. Sounds like a lot to ask.

Luckily, decorating a home doesn’t have to be labor intensive, expensive, or involve too much work as it could be as simple as buying the right piece of artwork. Artwork can help make a house a home and make it more appealing to the client’s visitors and to the client themselves every day!

  1. Don’t focus on price. Some pieces of art are expensive, some are not. Both can be equally beautiful. Anything can be art – a cool, unique tapestry, personal photos, even found objects – and even pieces of art purchased can be inexpensive. Try scouting out local artists, especially if they’re just getting started. The piece may be by a famous artist in a few years, and you’ll know you helped them get there!
  2. Make sure you have art the client loves in every room! Don’t neglect the kitchen, entryway, or bathrooms – if you can’t find the perfect piece for your client, you can get a customized piece of art. Just don’t leave blank walls! Visitors feel more comfortable in a lived-in space!
  3. Keep proportions in mind. This one is pretty easy – don’t put a giant painting on a tiny wall, or a tiny photo on a giant wall, all alone. Walls are like bodies. You would feel uncomfortable in clothes that are huge or too small, so dress your walls in the appropriate sizes!
  4. Do plan – but also be spontaneous! Making a photo wall? You probably want a layout before you start hammering. Plans are important when it comes to using artwork to decorate a home. But don’t feel like you have to stick to them! If a piece doesn’t work, or if you find something better, change it, even if it disrupts your plan! Another good idea would be to lay out the photo collage on the floor to have an idea how it will look like together. By doing so, you’ll be able to make small adjustments that will make it look perfect!
  5. Don’t forget about plants! Plants are great for decorating a home. But wait? Isn’t this about art? Plants can be art too! Look for beautiful pots or pretty rocks to surround your plants with.
  6. Make a statement. Statement pieces are great! One large painting can have a huge impact, as can bright colors (don’t be afraid of color!), and interesting subjects. Don’t crowd too many statement pieces into one space, but having a spot of visual focus is important in any room, and it gives visitors or potential home buyers something to remember and discuss.

Be Bold, Design Your Life!

Summer and Fall Virtual and In person Classes are filling up fast. We Still have some $500 grants remaining call today to get YOURS!

800.574.5576

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Earn up to 10% higher offers with Staging

Statistically, even in a normal market, Staging attracts 3-10% higher offers than non-staged homes ….and lately, offers have been off the charts!!!

As we begin to settle into a normal market, leveraging staging can help you capture the most gain.

What could you do with 3-10% higher offers?

  • cover some or more than the agent commission
  • afford a nicer new home
  • have a larger down payment
  • be able to do some renovations to the new home
  • start a college fund
  • buy a new car
  • plan an epic vacation

Whatever your family has in mind, larger profits from your home sale can be a well-deserved opportunity to get ahead in life. Together we can help you get there.

Call for an instant quote  818.726.6429

Why Staging is Even More Important During Covid

During these times of uncertainty it might be easy to advise clients to skip Staging their vacant home to save money….but how much is anyone really saving?

Most people already know Staging can help sell up to 3 times faster and attract offers upwards of 10% more than non-staged homes, but with less in person visits, it’s now imperative to seal that deal when an interested party comes forward.

Consider the following:

  • Online photos are the number 1 qualifier for buyers to visit a home.
  • No Staged Vacant photos = less appeal = less visits = less offers.
  • Non-Staged vacant online photos are non-descript, leaving many buyers wonderingwhich room they are even looking at.
  • FaceTime buyer agent tours of non-Staged vacant homes give the buyer no sense ofscale or even what is possible for the home leaving buyers left to judge flaws.
  • Touring a Staged home in person elicits higher emotional responses which drives upoffers.
  • Staging generally produces a return on investment and can be a tax write off, as acost of selling a home.
  • Happy sellers who sell fast, at asking or above, love to tell their friends how great youare.
  • On the contrary, non-Staged homes statically take longer to sell and sell for less -why work harder for less $$$ and worse yet, possibly less referrals?

We are here to help you shine

Do you have a vacant listing coming up? We specialize in working with investors – askabout our awesome incentives for high volume clients including free marketing.

Call for your free phone quote today! 818.726.6429

7 easy ways to use artwork to decorate a home and make sure your client’s personality – and the beauty of their home – shines through!

A home is a reflection of the people who live there. Your client’s home – or their space you are designing – should reflect their personal style and their interests. A very good design, can make the property feel better. It should also be inviting to others who are visiting. Sounds like a lot to ask. Luckily, decorating a home doesn’t have to be labor intensive, expensive, or involve too much work as it could be as simple as buying the right piece of artwork. Artwork can help make a house a home and make it more appealing to the client’s visitors and to the client themselves every day!

  1. Don’t focus on price. Some pieces of art are expensive, some are not. Both can be equally beautiful. Anything can be art – a cool, unique tapestry, personal photos, even found objects – and even pieces of art purchased can be inexpensive. Try scouting out local artists, especially if they’re just getting started. The piece may be by a famous artist in a few years, and you’ll know you helped them get there!
  2. Make sure you have art the client loves in every room! Don’t neglect the kitchen, entryway, or bathrooms – if you can’t find the perfect piece for your client, you can get a customized piece of art. Just don’t leave blank walls! Visitors feel more comfortable in a lived-in space!
  3. Keep proportions in mind. This one is pretty easy – don’t put a giant painting on a tiny wall, or a tiny photo on a giant wall, all alone. Walls are like bodies. You would feel uncomfortable in clothes that are huge or too small, so dress your walls in the appropriate sizes!
  4. Do plan – but also be spontaneous! Making a photo wall? You probably want a layout before you start hammering. Plans are important when it comes to using artwork to decorate a home. But don’t feel like you have to stick to them! If a piece doesn’t work, or if you find something better, change it, even if it disrupts your plan! Another good idea would be to lay out the photo collage on the floor to have an idea how it will look like together. By doing so, you’ll be able to make small adjustments that will make it look perfect!
  5. Don’t forget about plants! Plants are great for decorating a home. But wait? Isn’t this about art? Plants can be art too! Look for beautiful pots or pretty rocks to surround your plants with.
  6. Make a statement. Statement pieces are great! One large painting can have a huge impact, as can bright colors (don’t be afraid of color!), and interesting subjects. Don’t crowd too many statement pieces into one space, but having a spot of visual focus is important in any room, and it gives visitors or potential home buyers something to remember and discuss.

Let your clients love what they love unapologetically. Do they love bright walls? Love it and use it. Do they love large paintings of abstract fruit? Love it, find it and use it. Even if something isn’t trendy, or if the rules say not to do it, if they love it, use it to how they wish! That’s the ultimate tip, and if you follow that, your clients will love the space you designed for them!

Do you love Home Staging or Design. Have you been dreaming about doing this for a career, maybe starting your own business? Live the life You Have Always Dreamed of, with a creative and lucrative career in Home Staging and/or Interior Design…Call today for more information…

800-574-5576

The Three F’s of Home Staging, Function, Focal Point and Flow

Do you ever walk into a room and something just doesn’t feel right? How the furniture is arranged can immediately determine the mood and impression the space has on the person entering it.

Here are some easy ways to make sure a space functions well and is also pleasing to look at

FUNCTION:

Always start with a plan. Ask yourself the following questions:

  • What is the purpose of the room?
  • How much space do I need?
  • How big is the room?
  • How big is my furniture? (take out a measuring tape).

The smaller the space the more you need to make sure you have a good plan. Pick small scale pieces that offer a lot of seating space. Transitional or modern pieces with small arms and low backs work well in small spaces. Just because a room is small, it doesn’t mean you have to skimp on style. Don’t be afraid of color because the room is small. If you want to go neutral, add blasts of color in your accessories. A fun patterned occasional chair or rug adds vibrancy and a splash of color to a room without being distracting or overpowering.

FOCAL POINT:

Does your room have a fabulous sliding glass door, or bay window with a beautiful view? Maybe you have a beautiful fireplace, you want to accent these focal points of the home, to make sure any would be buyers take note of them. Add a large piece of art over the fireplace. A large mirror will brighten up and enlarge any space.

FLOW:

Place your larger pieces of furniture first. Avoid placing these large pieces in the natural line of traffic. Keep in mind how you will enter and exit the room. You want to leave 3 feet of open space for your primary traffic areas – anything else will feel small and cramped. I always say, expansive feels expensive.

All Rooms Featured, were Staged By Style My Space

We always strive to do our best to help our clients and homeowners in whatever way we can. We are sharing our client’s beautifully staged homes on our email list and social media.

We are here to support our clients through all this with special promotions and pricing.

Call us for a free Quote and

for staging options.

818.726.6429

https://www.stylemyspace.com/contact.asp

2017 Pantone Color of the Year: Greenery

Yep, It is that time of year when the air gets crisp and cold, holidays are in full swing and Pantone reveals their color of the year!

What is the PANTONE Color of the Year?
“A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”~Pantone

This is the color that for the following year will take the lead and will dictate fashion whether home fashion or runway.

Pantone has chosen: “Greenery” a bright green, clean and crisp.

Pantone describes “Greenery” as “A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.”

In this high tech world we live in it is nice to get back to nature inspired colors. Adds warmth and freshness. Think of green apples, a meadow, trees.
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”~Pantone

images-4

How to stay with current trends when they are not your favorite? Use it sparingly. Use it as an accent piece or small accessory, such as a vase , throw or pillow.

“Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. As Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” pantone-color-swatches-fashion-color-report-fall-2017~Pantone

Check out Pantone.com for other color pairings.

Style My Space will be using “Greenery”as a fresh pop of color that will enhance any style. Here are some great ideas using this exciting shade of green.

images-3

Choosing the right paint colors

Creating a great first impression is everything when selling your home. Buying a home is very emotional and though a potential buyer may have a long list of wants for their future abode those will pale in comparison to the feeling a buyer gets the first time he or she steps into your home.
Making sure that your home is appealing and appears up to date is a critical part of selling your home. One of the quickest ways to give your home a face-lift is a careful consideration of the color palette.  Think of your homes color palette as an important backdrop; it sets the stage for the furnishings and decorations that give rooms a clean updated feel. Paint is one of the easiest updates you can apply to your home but it is also one that causes many sellers and agents a like, a lot of headache. Picking the right paint color is imperative because the wrong color inside or out can turn clients off to the home.

So, How do you pick the right paint color?

First, please remember that this is not an interior design choice and should have nothing to do with your personal favorite colors. The goal here is to choose neutral colors that will appeal to the largest amount of potential buyers.  Neutral paint colors are restful, uncomplicated, and versatile. Below we have seven color suggestions that are light, neutral and (in our experience) work for making a home universally more appealing.

HC-173 Edgecomb Gray
By Benjamin Moore
This easy taupe-gray is gorgeous and neutral. It pairs amazing with bright white molding details!

read more on benjaminmoore.com
Edgecomb Gray
HC-173

2137-60 Grey Owl
By Benjamin Moore
“Gray is the new white” Gray Owl is always classy and light. It is a universal color that lets you play in the gray!
DEC752 Birchwood
By Dunn Edwards
Looking to bring some warmth into a large space? Larger room feeling too cold? Birchwood is here to save you! This creamy warm neural from Dunn Edwards Ranch/Modern Desert
collection brings a big punch of warmth to large spaces. It also looks gorgeous with classic white trim or with wood accents.

Read More on www.dunnedwards.com
DET648 White Picket Fence
By Dunn Edwards
Part of the Then and Now collection White Picket Fence is perfect for lofts, mid-century spaces and creating a clean contemporary back drop.

SW 7036 Accessible Beige
By Sherwin Williams
One of the most popular wall colors for flippers! Why you ask? Because it is a perfect creamy neutral that can stand on its own or pair perfectly with an accent wall.
SW 6204 Sea Salt
By Sherwin Williams
This beautiful green-gray is part of the Coastal Cool Collection and adds a touch of “spa” feel to bathrooms and laundry rooms with out going overboard. Every time I see it on a wall I think “this is the color of Zen”

SW 9173 Shiitake
By Sherwin Williams
Looking for a tan that looks and feels rich? Well Shiitake is a yummy neutral that adds a touch of class to any space! It is still light enough for smaller homes.

Bonus Color…

DEW394 Cascading White
By Dunn Edwards
Need a white? Well you are in luck! We recently went to a class at Dunn Edwards and found out that Cascading White is the most requested white that they have. It is the “new” white. It pairs so perfectly with Dunn Edwards Silver Fox (DE6289) that you can literally feel a wave of relaxation wash over you seeing them side-by-side. But of course it is white so it really pairs with everything.

Runners up…

SW 6105 Divine White By Sherwin Williams
HC – 170 Stonington Gray By Benjamin Moore
HC – 172 Revere Pewter By Benjamin Moore

What is the difference between Vintage and Antique?

What is the difference between Vintage and Antique? They both mean “OLD” right? Well, not so fast…

There are many new products being made with vintage in mind or being called “vintage” so how does one tell the difference? And just because it was new a couple of decades ago doesn’t mean it’s an antique either.

This article from ElleDecor Magazine will shed some light on this confusion:

Read More on www.elledecor.com

 

Pantone: 2016 Color(s) of the year

With Balance and tranquility, Pantone is offering a blending of two shades this year.

INTRODUCING ROSE QUARTZ & SERENITY

ROSE QUARTZ & SERENITY
PANTONE 13-1520 & PANTONE 15-3919
A softer take on color for 2016: For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
Lee_Eisemann Pantone Color of the Year 2016 ROSE QUARTZ & SERENITY

Beautiful balance of these two shades pair nicely with many other colors and textures.
PANTONE COLOR OF THE YEAR 2016 – Rose Quartz 13-1520 & Serenity 15-3919

http://www.pantone.com/color-of-the-year-2016

Style My Space Interior Design and Home Staging & Design Awarded Best Of Houzz 2016

PreviewRelease

Los Angeles,United States, January 21, 2016 – Style My Space Interior Design and Home Staging of Los Angeles has won “Best Of Customer Service on Houzz®, the leading platform for home remodeling and design. The 10-year old Design firm was chosen by the more than 35 million monthly unique users that comprise the Houzz community from among more than one million active home building, remodeling and design industry professionals.

Top Design Colors of 2013

Just like fashion, health claims, and the economy, colors follow trends. Each year brings new attention to a portion of the color wheel, and it is important to stay abreast of these trends as an interior designer.  After all, being trendy is highly valued by consumers and entire rooms are redecorated to reflect what is “in” versus what is rapidly becoming “out.” A major challenge in design is predicting the trends and recognizing what may become a classic and timeless design, and what will be dated before it is even finished being implemented in a design.

So what are the colors of 2013 and why were they chosen? Each color evokes its own mood, energy, feeling, and overall vibe intended to be played out throughout the year. They are a prediction of sorts, but whether the predictions are accurate has very little bearing on their popularity in the design world.

Pantene’s Emerald

Pantene is considered the leading color trend creator in all color-based industries: design, fashion, makeup, etc. For 2013 the Color of the Year is Emerald. Intended to represent liveliness, radiance, and lushness, Emerald brings elegance and a sense of luxury to a room. As for the intended feelings associated with Emerald? A sense of well being, harmony, and balance will supposedly follow utilizing this jeweled green.

Sherwin-Williams’ Aloe

Also a green—though a less vibrant shade—this Color of the Year softens the mood to simplistic prettiness. More mid-century modest rather than modern flashy, Aloe is intended to mimic its plant inspiration by soothing and calming a room’s energy. It also nicely complements neutrals and pastels, making it a versatile choice in the design scheme.

Benjamin Moore’s Lemon Sorbet

Lemon Sorbet’s selling point as a Color of the Year is its role as a “transitional” color. Benjamin Moore has predicted that 2014 will be the year of the pastels, and as such Lemon Sorbet is a perfect bridge from the current saturated color tones.  The color brightens an atmosphere without overloading the senses, akin to tea’s mild compared to coffee’s powerful dose of caffeine.

Color trends are fun to incorporate and really make a space feel trendy and fashionable. Even so, when designing a room, it is important to keep in mind that trends fade and the colors of today will be replaced a year from now. Thus it is a good tactic to use Colors of the Year primarily as accent pieces such as lamps, clocks, throw pillows, and such or as part of a more overall color scheme (for example Aloe lends itself well to pastel yellows, blues, and browns that can characterize a child’s room or nursery).  Knowing the color trends is exciting and inspiring, and integrating them into your designs will keep your work fresh and your clients happy.

Top 5 ways to Sell Your Home Faster and for More Money!

When your home is on the market, it becomes a product for sale and just like other products for sale, shoppers will be heavily weighing where to invest their hard-earned dollars. As they will be comparing your property with others, it is critical to be objective about anything in your home that they may perceive as a reason “not to buy”.

In a 2007 survey of over 2,000 Realtors, agents estimated that staging your home for better presentation yielded a 343% return on investment. Sure you can also lower your asking price instead but typically it is less costly to replace, update or clean the area and present a fresh new space.

Check out the dramatic changes you can make in 5 simple steps.

#1 Leverage your homes attributes

Did you know that your property already contains things buyers are willing to pay more money for? Just like the bells and whistles on a sports car, these home features need to be showcased to their full potential so buyers can make their best and highest offer.

–         attractive curb appeal and yard

–         fireplaces

–         windows with views of mountains, water, skyline, nature, cityscapes

–         high ceilings

–         spacious rooms that feel luxurious

–         eat-in kitchen bars

–         updated or new features

Showcase these areas by drawing attention to them with pops of color and a clear line of sight to the area

#2  Fix Potential Reasons Not to Buy

Repair, clean or replace the things that could deter a potential buyer from making an offer such as:

–         carpet that needs cleaning or replacing

–         outdated fixtures or flooring

–         chipped, scuffed or dark colored paint

–         anything in the home that is dirty or stained

–         deferred maintenance issues

#3 Show a Light, Bright and Spacious Home

Nothing sells faster than an environment that replicates a restful retreat from busy lives. You can create that feeling in your home by:

–         opening up all windows to let in as much light as possible

–         add plants to bring the “outdoors in”

–         lighten dark areas with no windows with lamp lighting – even during a daytime showing!

–         Showcase more space by removing excess furniture, anything being stored on the floor and eliminating countertop clutter. Remember my personal quote, “Expansive Feels Expensive!

#4 Depersonalize!!

Did you know that by removing some of the items in your home you can actually attract more buyers?

 

–         remove family photos that remind buyers that they are a visitor in someone else’s home rather than envisioning themselves in the space

–         remove personal collections that can make a space feel cluttered and un-relatable to buyers who have different tastes

–         tone down “extreme themes” with a little more of the mainstream to appeal to a broader scope of buyers

#5 Create a Designer Interior that sells 67% faster

You only have 1 chance to make a first impression. Potential buyers are looking to make one of the biggest investments of their lives and they are hoping to find the one gem within their budget that looks and feels as if they paid a fortune. Creating designer touches throughout the home will help you sell for more money. Things like:

 

–         a sophisticated, warm paint palette – if you will be painting anyway, you can create an expensive feeling with the right color paint in a neutral base.

–         creating warm and inviting seating areas that help buyers envision spending time with family and friends

–         utilizing accent colors sparingly and to draw attention features. Too much or too many colors make a space feel cluttered and not pulled together

–         remove outdated pieces of furniture to create a fresher look to the home

–         update kitchen and bath areas with simple, inexpensive changes such as new knobs, paint, new flooring, lighting or faucets.

 

Get paid to stage your home by increasing your return on investment by 343%. If you would like help creating an upscale, designer environment that will appeal to more buyers and sell your home for more money, consider hiring a professional stager. For more information, visit http://www.StyleMySpace.com

 

How to Save on Home Staging

Getting a house market ready does not have to be expensive, nor does it have to take a lot of work. Once your house is on the market it is no longer a home, it is a now product and you must present it as such. You have to make sure it is clean and organized and looking beautiful. Home buyers are looking for homes that are presented as a desirable product; therefore you want your house to standout above the rest.

Save time and think about hiring a professional to stage your house. It is the best investment when selling your property. Do not spend countless hours your time staging the home yourself. Professional Home Stagers have the years of experience and training to know what it takes to stage a home for it to look beautiful and for it to sell FAST. They have an arsenal of accessories and furnishings that will bring your home to life and give it the look and feel home buyers are looking for.

When staging your house, weather you decide to do it yourself or hire a pro, keep in mind you should save on space. You do not need to stage every room in the house. Keep it to a minimum and only stage the main living areas: Kitchen, Living room, Master Bedroom. Professional home stagers stage these rooms in such a way that allow the potential home buyers envision moving in their own belongings. This is key when your house in on the market!

If you are deciding to stage the house yourself you can save a lot of time and effort by saving your own furniture. If your furniture is still in good shape dress it up and move it around to create a focal point in the room. You don’t have to think about buying a rug if you have hardwood floors, s how off what you have, buyers love to see everything, especially wood floors.

Most of all save on time by doing your research. Find out if there is a Professional Home Stager in your area and ask for a quote. Look for ideas on the web for Home Staging Tips if you decide to stage the home yourself. For more Home Staging Tips you can follow our Blog right here at Style My Space.

 

3 ways to Brand Yourself with the Right Business Name

Your new business name – before you start

So a few things with choosing a business name that helps brand you quickly and bring in the bucks.

The 3 things you’ll want to remember

– Make it catchy, memorable and short like Style My Space

– Your name should SCREAM what you do very clearly like The Pet Sitters

– EVERYONE searches the internet for businesses these days. Chances are you will need a website. Make sure the dot com is available for your name without extra words, hyphens, underscores, etc. Even when your name is ebay, then ebay.com needs to be available. Who would remember to type in ebay_store.biz?

How to develop your new business name

If you will want to go into other segments of an industry, you will want to have a name that attracts that client base as well. I made the mistake when I launched my home staging and design business of naming myself Prepared to Sell Home Staging.

At the time, I didn’t realize I would want to eventually service other sectors of the market. When I reached that point in my business where I wanted to expand my services, I had to ask myself why I wasn’t getting any clients. It took me a while to realize that home owners that are not for sale but wanted to redesign their home or receive advice on remodeling their home wouldn’t call a designer whose business name was Prepared to Sell. And really, what does Prepared to Sell mean? I could have been teaching a sales class with a name like that.

So I decided I wasn’t doing myself any favors and changed my name to Style My Space which was not only costly, but confusing to my current clients and I feel like I lost some business along the way. Suffice to say, picking the perfect name from the beginning can be hard and time consuming but worth it in the end.

In hind sight, I have a few suggestions to picking a business name that is right for you.

First decide what you elements you want your business to portray. Is it fun, business”y” or sophisticated? Then determine what words are in alignment with the way you want your business name to feel and write them all down. Keep working with this list until you have a combination that rmeets the above requirements and rolls off the tongue.

The best name is a catchy name because it’s easy to remember, helps brand your business and should reflect what your business is about immediately without pigeon-holing you into one market segment. Don’t forget, the dot com needs to be available without any extra words, hyphens or underscores that no one will remember to type in. If you’re not on the first page of Google, at least if you have the dot com to a catchy name, some people who have met you in the past may still be able to find you even if they can’t find your business card. To see if a dot com is available, go to http://www.godaddy.com to search for available domain names.

Kim Kapellusch is the owner of Style My Space Home Staging & Design and currently teaches the Premier Home Staging Certification Course at The Academy of Home Staigng in Los Angeles. For more information, visit the sites at http://www.StyleMySpace.com and http://www.TheAcademyOfHomeStaging.com.

Kim Kapellusch
Home Staging Designer and Home Staging Certification Trainer
www.StyleMySpace.com
www.TheAcademyOfHomeStaging.com