Pantone: 2016 Color(s) of the year

With Balance and tranquility, Pantone is offering a blending of two shades this year.

INTRODUCING ROSE QUARTZ & SERENITY

ROSE QUARTZ & SERENITY
PANTONE 13-1520 & PANTONE 15-3919
A softer take on color for 2016: For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
Lee_Eisemann Pantone Color of the Year 2016 ROSE QUARTZ & SERENITY

Beautiful balance of these two shades pair nicely with many other colors and textures.
PANTONE COLOR OF THE YEAR 2016 – Rose Quartz 13-1520 & Serenity 15-3919

http://www.pantone.com/color-of-the-year-2016

The Art Of Home Staging

From The New York Times:
The Art of Home Staging
The practice of home staging has long elicited strong reactions. But as staging has evolved, more real estate professionals stress its importance.
Read More on www.nytimes.com

This article really shows the evolution of Home Staging not only with ideology but in pricing as well.

Style My Space Interior Design and Home Staging & Design Awarded Best Of Houzz 2016

PreviewRelease

Los Angeles,United States, January 21, 2016 – Style My Space Interior Design and Home Staging of Los Angeles has won “Best Of Customer Service on Houzz®, the leading platform for home remodeling and design. The 10-year old Design firm was chosen by the more than 35 million monthly unique users that comprise the Houzz community from among more than one million active home building, remodeling and design industry professionals.

What Realtors are Saying About the Housing Consumer for 2012

Building quality relationships is the number one reason why most agents have a better close ratio compared to other agents. It is no longer about the sales, the market, or the inventory. If you want to grow your business in 2012 and be effective with your market strategy, and customer- relationship strategy, you must be clear about who you are trying to connect with.

Buyers

  • 37% of recent buyers were “first time” buyers – a drop from 50% in 2010
  • They typical buyer was 45 years old – up from 39 a year ago
  • 37% of buyers were under the age of 31; 32% were over 55
  • While all buyers use the internet to search for homes, for 35% of them, it was the first step in the process; 21% started by contacting an agent
  • 21% of buyers were single females; 12% single males
  • 92% said open houses were very- to somewhat-useful sources of real estate information
  • 58% of buyers wanted to see videos when looking at property online

Sellers

  • The average seller was a Baby Boomer (45-65 years old)
  • 46% bought a larger home, 31% purchased the same size; 23% downsized
  • 25% of sellers sold their home within two weeks of entering the market
  • Job relocation and the need for more space were the primary reasons people sold their home.
  • 61% of sellers were repeat clients or referrals from friends and family
  • 66% of sellers only interviewed 1 real estate agent
  • Sellers found their agent through the internet 3% of the time; direct mail 2%; newspaper 1%.

Technology

  • Gen X’ers (35-45) have doubled their use of social media since 2008
  • 1 in 6 minutes spent online is on Facebook
  • $50,000-75,000 is the typical income range of a Facebook user
  • 200 million consumers access social media on their smartphones
  • After Google, consumers search YouTube the most (2 billion streams daily)
  • 1 in 10 U.S. adults owns a tablet computer
  • 44% of Gen Y’ers prefer texting to face-to-face meetings
  • The typical Gen Y’er sends 3,000 text messages a month
  • Gen X and Gen Y used web-based email 20% less last year

 

Knowing how the seller hand buyer has changes so drastically with the use of technology will help you redefine your target market.  Based on these statistics, you are now able to figure out how much of your advertising dollars you will use for this year. You can spend more of your time on the internet building an online reputation, meaning now, you save advertising dollars as well as save time. Keep in mind, running a business the way the modern day consumer would like you too, can increase sales, profits, and quality relationships.