Staging Tips- Getting the sellers on board

From Everyday to Showcase – How to Motivate your Clients to make changes  

It’s no surprise that many people are feeling a bit overwhelmed by today’s Real Estate market. It’s up; it’s down, with foreclosures all around.  This is a confusing time for home sellers because a couple years ago, a good percentage of homes were selling in as little as a few weeks, some with multiple offers. In today’s market we have more inventory and ever changing interest rates.  On one hand, buyers have more choices when seeking to purchase.  On the other hand, home sellers have more competition in attracting a buyer for their home.

In both circumstances, it comes down to the home owner delivering a product that buyers are seeking. Clean, well balanced, neutral and inviting spaces that showcase all the features the home has to offer.

With so many homes having the same floor plan as the next, it is imperative that homes be designed in a manner that differentiates them from their competition. Hiring a Professional Stager works because many homeowners are not able to look at their home objectively with “buyer’s eyes”. People live in their home the way that works best for them but this is typically not the “look” buyers get excited about or make higher offers for. Staged homes statistically receive 3-10% higher offers than homes that are not staged.

So, what do I say to motivate my clients to make the needed changes?

When I am preparing a customized staging plan for home owners, I typically refer to the trends of buyers when trying to motivate a home seller that is unsure about committing to my suggestions. I am not the reason they need to make changes – the consumer who is demanding a certain level of standards is.

So here are a couple of statements that help sellers understand why they might benefit from improving the showing condition of their home:

– Buyers are seeking move-in condition homes and willing to pay more money for them. By addressing these things now, you will appeal to a broader audience of buyers.

– Neutralizing so buyers can envision their belongings in the space will help them form emotional attachments to your home. Emotional connections procure offers.

– Buyers find the space easier to relate to and more valuable and relevant to their wants and needs when rooms are staged in the manner in which they are meant to be used. For example a dining room should be staged as a dining room rather than an office or play room.

– I am here to help you sell your home faster and for more money. All of the advice I am giving you is based on increasing your bottom line.

– By following through on these suggestions, you improve your chances for a quicker sale. If by selling faster you save at least one price reduction, you will retain several more thousand dollars of equity in this home.

– Staging every room in your home creates a consistent look and feel. The more attractive your home is, the higher the offers people will make. Why? Because in our society, people expect that highly attractive things usually cost more and we tend to “bargain” less when something is just what we have been looking for.

For more information on staging, please visit our website at www.StyleMySpace.com

Or, if you are interested in becoming a home stager, check out our exclusive training programs at www.academyofstaging.com.

Former real estate agent Kim Kapellusch has over 10 years experience staging interiors for commercial advertising, vacant and lived-in homes, model homes and personal residences.

Call Kim today with your project details and get an over-the-phone estimate. 800.574.5576

Top 5 ways to Sell Your Home Faster and for More Money!

Click Here To Visit Style My Space Home Page

When your home is on the market, it becomes a product for sale and just like other products for sale, shoppers will be heavily weighing where to invest their hard-earned dollars. As they will be comparing your property with others, it is critical to be objective about anything in your home that they may perceive as a reason “not to buy”.

In a 2007 survey of over 2,000 Realtors, agents estimated that staging your home for better presentation yielded a 343% return on investment. Sure you can also lower your asking price instead but typically it is less costly to replace, update or clean the area and present a fresh new space.

 

 

Check out the dramatic changes you can make in 5 simple steps.

#1 Leverage your homes attributes

Did you know that your property already contains things buyers are willing to pay more money for? Just like the bells and whistles on a sports car, these home features need to be showcased to their full potential so buyers can make their best and highest offer.

–         attractive curb appeal and yard

–         fireplaces

–         windows with views of mountains, water, skyline, nature, cityscapes

–         high ceilings

–         spacious rooms that feel luxurious

–         eat-in kitchen bars

–         updated or new features

Showcase these areas by drawing attention to them with pops of color and a clear line of sight to the area.

#2  Fix Potential Reasons Not to Buy

Repair, clean or replace the things that could deter a potential buyer from making an offer such as:

–         carpet that needs cleaning or replacing

–         outdated fixtures or flooring

–         chipped, scuffed or dark colored paint

–         anything in the home that is dirty or stained

–         deferred maintenance issues

#3 Show a Light, Bright and Spacious Home

Nothing sells faster than an environment that replicates a restful retreat from busy lives. You can create that feeling in your home by:

–         opening up all windows to let in as much light as possible

–         add plants to bring the “outdoors in”

–         lighten dark areas with no windows with lamp lighting – even during a daytime showing!

–         Showcase more space by removing excess furniture, anything being stored on the floor and eliminating countertop clutter. Remember my personal quote, “Expansive Feels Expensive!

#4 Depersonalize!!

Did you know that by removing some of the items in your home you can actually attract more buyers?

–         remove family photos that remind buyers that they are a visitor in someone else’s home rather than envisioning themselves in the space

–         remove personal collections that can make a space feel cluttered and un-relatable to buyers who have different tastes

–         tone down “extreme themes” with a little more of the mainstream to appeal to a broader scope of buyers

#5 Create a Designer Interior that sells 67% faster

You only have 1 chance to make a first impression. Potential buyers are looking to make one of the biggest investments of their lives and they are hoping to find the one gem within their budget that looks and feels as if they paid a fortune. Creating designer touches throughout the home will help you sell for more money. Things like:

–       a sophisticated, warm paint palette – if you will be painting anyway, you can create an expensive feeling with the right color paint in a neutral base.

–         creating warm and inviting seating areas that help buyers envision spending time with family and friends

–         utilizing accent colors sparingly and to draw attention features. Too much or too many colors make a space feel cluttered and not pulled together

–         remove outdated pieces of furniture to create a fresher look to the home

–         update kitchen and bath areas with simple, inexpensive changes such as new knobs, paint, new flooring, lighting or faucets.

Get paid to stage your home by increasing your return on investment by 343%. If you would like help creating an upscale, designer environment that will appeal to more buyers and sell your home for more money, consider hiring a professional stager. For more information, visit http://www.StyleMySpace.com

10 Tips to Help you Sell Your House Faster

When homeowners put their home on the market they often ask themselves, “How can I sell my house faster?”

Here are a 10 tips that can help you sell your house faster.

  • Surfaces should be clean and clutter free. What is Clutter? Clutter is anything that is not decorative. Remove bills/papers, medicines, collections, family photos, cleaning aids, toothpaste, toys, etc.
  • Fireplaces should show clean with sparkling glass and no soot stains on the exterior. Mantels should have few, if any, accessories on them.
  • Sofas and chairs should be in good condition. If not, and no other furniture is available, covers should be purchased. For balance and interest, throw pillows or throws should be added with touches of the homes designated accent color. A sofa should typically have 5 or more pillows and can have 2-3 different patterns or colors.
  • Rugs should be cleaned and appear new. Replace outdated, worn, faded, and especially, stained rugs.
  • Windows, carpets, flooring, cabinetry….the entire interior should sparkle. A clean home sells.
  • Homes should be odor free
  • Kitchen and bathroom floor grout should be cleaned
  • Kitchen counters should have less appliances and more decorative items such as bowls of fruit, cookbooks, and decorative oil bottles.
  • Paint should appear fresh. If walls are dinged or marked up a paint job is in order.
  • Pull blinds all the way up to showcase the views and let in the light.

Like Style My Space on Facebook at http://www.facebook.com/StyleMySpace1 for more tips and tricks in Home Staging and Design.