4 Sales Enhancing Master Bedroom Home Staging Tips

Master bedrooms are one of the top decision factors for home buyers when choosing which home to make an offer on. Creating a master bedroom retreat appeals to the buyers senses and helps them form an emotional connection to the home. This means attractive and fresh bedding, no clutter, light and bright and an overall feeling that one could come into the space to relax and rejuvenate after a long day.

Every buyer aspires to own something they are proud of and that their family and friends would be impressed with. Producing this type of an experience in a home is easy with the right elements. To ascertain whether this is happening in your property, ask yourself objectively in each room if the space feels expensive and luxurious. Even in an entry level home, there are ways to create a feeling of luxury. In general, this means fresh and stylish pieces. Remove outdated pieces and replace with new. In a master, you just need a bed, fresh bedding, 2 night stands and some art at minimum, so even if all the pieces are outdated, start with new night stands which you can purchase, borrow from a friend or rent from your favorite stager Kim Kapellusch (818.726.6429). Add a nice lamp on each night stand (great deals at Home Goods or Marshalls if needed) and some fresh new bedding. Add artwork and you will have a master retreat that has buyers sold! Again, all these items can be rented from me if that is a better option.

The color of the master bedroom should definitely be warm, peaceful and neutral. Colors like beige, brown and green or dark red as an accent color will feel comfortable for both men and women. Colors that are very feminine or masculine should be altered to appeal to both genders thereby generating the most interest possible.

The idea behind creating a restful and spa-like master bedroom is to create that ‘wow’ factor in the buyers most intimate and personal space. Try to incorporate everything and make it blend together style-wise. Take out extra pieces to make the room feel as large and spacious as possible. Night stands should have a lamp and at most, 1 or 2 other decorative accessories. Put away phones, alarm clocks and functional items that are not in line with the restful theme. TV’s should not be visible in master bedrooms whenever possible. New bedding with fresh bed pillows is a must. If a home owner’s bedding needs an update, Ross has many great choices typically ranging between $49 – $79.

The furniture and accessories should not point to one gender. Things like the pillows, bedding, drapes and rugs should be neutral hence having designs and themes that are not too feminine or masculine. Having fluffy things and stuffed animals in a master will be biased as would sport items and icons. Being neutral is the key since we will want to appeal to both men and women.

What Real Estate Agents are Saying About Home Staging

According to the studies conducted by ASP Home staging, a whopping 94% of staged homes sell in 29 days or less on average. Difference in time on market is also of interest as staged homes have 83% less time on market. Based on the real estate agents surveys in the U.S, home staging can fetch up to 15% more than homes not staged. If these statistics are anything to go by, then home staging is the ultimate answer to home sales.

Do Real Estate Agents like home staging? Definitely, any serious agent does. They have realized that it is a necessity to have a professional home stager in their company. The reason is simple; to improve their marketing effectiveness and success. Having a professional home stager means greater client satisfaction, decreased marketing expenditure, increased referrals, more profits and higher commissions.

Not all real estate agents are for the idea of home staging. They argue that the staging is too expensive and is a wastage of time as the house will eventually sell. Some wonder why they should pay for consultations, while they can do the staging themselves. Others think home staging is fluffing and would rather not bother their selling client by suggesting home staging.

However, those in favor of staging know that home staging yields high investment and is short term. Home staging is time saving because the number of days in the market are reduced. Instead of complaining that it’s fluffing, they consider it savvy marketing. The time a real estate agent would waste doing the staging, is spent on what he or she does best, that is looking for homes for their clients and, listing and selling properties.

Why should real estate agents look for a professional home stager for all their listings?

– To sell faster and higher than the competition
– All properties increase their ratings after staging
– To save time
– To win listings
– So the agent can give more attention to listing and selling

Here are some statistics on importance of home staging and their ratings.

A staging survey carried out by the Duke University across North America on home staging principles, gave the following results:

– Removal of personal items such as toothbrushes from bathrooms had a 6.55 out of 7 rating. The justification was that the buyers didn’t need to be reminded they bought a “used” house.

– Turning on of lights during showing had 6.39 out of 7 rating. Apparently this made the house look bigger and showed there was nothing to hide. It also elicited positive reaction

– A house on listing in the market should not be empty. This staging principle had 6.28 importance rating. Houses that were furnished felt warm and helped the buyers have a picture of how to arrange their stuff. In contrast, an empty house is cold and unwelcoming.

– Use of scented candles and air fresheners had 4.54 rating. The pleasant scents mask bad odors and are inviting.

Home staging is definitely worth the investment. In conclusion, it is evident that home staging is no longer an option for any real estate agent looking to have quick and high real estate investments.

Opportunity at Open Houses

There are many ways to find the right home for your clients. But most important is for you to see the home at an open house. Many agents and Home Stagers are asking, “Why should I attend open houses?” Going to open houses is the best way to meet Reals Estate Agents and Home Stagers and it is a great opportunity to network with new people.

Why Home Stagers should go to Open Houses?

Home Stagers should always attend open houses when they can. It is a great opportunity to meet the local real estate agents in your area.  Real Estate Agents should also invite Home Stagers to open houses because the home stager can help the agent make sure the home is ready for presentation. Making sure little things like furniture and accessories are where they should be and that clutter is out of the way. Home Stagers can also be there to help the potential buyers envision living in the home, giving them décor tips and furniture layout ideas.

First Impressions Count!

For Agents first impressions of the home is critical, so having a Home Stager there with you to make sure it is perfect will definitely payoff. For Home Stagers first impressions are key as well. Making the agent happy with what you can do at an open house only keeps them thinking about what you can do to a vacant home on the market.


Open houses are great opportunities to network with the Real Estate Agents, Home Stagers, and the potential buyers. Make sure you leave a great first impression and have some marketing materials ready to hand out. You never know when you will need a Real Estate Agent, a Home Stager, OR a Buyer.

The Importance of Home Staging When Selling a Property

The task of buying a home may appear to be a logical process based on a set of pre-determined criteria defined by the home buyer.  However, the selected home will also be determined by emotion.  The expression, ‘fallen in love with this house’ or similar, is frequently uttered by buyers when they have found their dream home; logic or specific needs are no longer as relevant.  A house can fulfill all the buyers’ requirements, yet; because it doesn’t feel right and looks uninviting, the buyer will not purchase the property. This is why home staging plays such an important role in the real estate market.

First impressions are critical when it comes to selling a house.  When a new home comes on the market it has often been lived in for many years by the same residents and it is catered to their tastes.  Often the sellers are unable to visualize their property through different gazes and subsequently fail to generate the fresh vitality needed to attract buyers.  Consequently, Real Estate Agents struggle to sell the property and the house may remain on the market for many months or even years.

Home staging is more than simply cleaning, de-cluttering and adding a new splash of paint, or making a few minor repairs.  These are the necessary steps prior to staging.  Staging is about creating moods and adding details that will appeal to potential buyers.  Home staging can make a house look bigger, warmer, cleaner, brighter and highly attractive to home buyers.  Professional home stagers have top-level design skills and the ability to create scenes throughout the house and yard that appeal to all the senses.  Using a range of accessories and furniture, stagers can transform a property and give it a new lease of life.

Regardless of the market situation, a staged home will always have a higher chance of attracting a buyer quickly, compared with a non-staged home.  A staged home will immediately evoke the senses and engage the potential buyer.  Conversely, home buyers that inspect properties without the benefit of staging are forced to overlook poor decor and uninviting surroundings, while also trying to see ‘potential’.  This situation isn’t appealing to the buyer and works against the seller.  Consequently, home sellers and real estate agents alike will significantly benefit from hiring a professional home stager.

What Realtors are Saying About the Housing Consumer for 2012

Building quality relationships is the number one reason why most agents have a better close ratio compared to other agents. It is no longer about the sales, the market, or the inventory. If you want to grow your business in 2012 and be effective with your market strategy, and customer- relationship strategy, you must be clear about who you are trying to connect with.


  • 37% of recent buyers were “first time” buyers – a drop from 50% in 2010
  • They typical buyer was 45 years old – up from 39 a year ago
  • 37% of buyers were under the age of 31; 32% were over 55
  • While all buyers use the internet to search for homes, for 35% of them, it was the first step in the process; 21% started by contacting an agent
  • 21% of buyers were single females; 12% single males
  • 92% said open houses were very- to somewhat-useful sources of real estate information
  • 58% of buyers wanted to see videos when looking at property online


  • The average seller was a Baby Boomer (45-65 years old)
  • 46% bought a larger home, 31% purchased the same size; 23% downsized
  • 25% of sellers sold their home within two weeks of entering the market
  • Job relocation and the need for more space were the primary reasons people sold their home.
  • 61% of sellers were repeat clients or referrals from friends and family
  • 66% of sellers only interviewed 1 real estate agent
  • Sellers found their agent through the internet 3% of the time; direct mail 2%; newspaper 1%.


  • Gen X’ers (35-45) have doubled their use of social media since 2008
  • 1 in 6 minutes spent online is on Facebook
  • $50,000-75,000 is the typical income range of a Facebook user
  • 200 million consumers access social media on their smartphones
  • After Google, consumers search YouTube the most (2 billion streams daily)
  • 1 in 10 U.S. adults owns a tablet computer
  • 44% of Gen Y’ers prefer texting to face-to-face meetings
  • The typical Gen Y’er sends 3,000 text messages a month
  • Gen X and Gen Y used web-based email 20% less last year


Knowing how the seller hand buyer has changes so drastically with the use of technology will help you redefine your target market.  Based on these statistics, you are now able to figure out how much of your advertising dollars you will use for this year. You can spend more of your time on the internet building an online reputation, meaning now, you save advertising dollars as well as save time. Keep in mind, running a business the way the modern day consumer would like you too, can increase sales, profits, and quality relationships.