Top 5 ways to Sell Your Home Faster and for More Money!

When your home is on the market, it becomes a product for sale and just like other products for sale, shoppers will be heavily weighing where to invest their hard-earned dollars. As they will be comparing your property with others, it is critical to be objective about anything in your home that they may perceive as a reason “not to buy”.

In a 2007 survey of over 2,000 Realtors, agents estimated that staging your home for better presentation yielded a 343% return on investment. Sure you can also lower your asking price instead but typically it is less costly to replace, update or clean the area and present a fresh new space.

Check out the dramatic changes you can make in 5 simple steps.

#1 Leverage your homes attributes

Did you know that your property already contains things buyers are willing to pay more money for? Just like the bells and whistles on a sports car, these home features need to be showcased to their full potential so buyers can make their best and highest offer.

–         attractive curb appeal and yard

–         fireplaces

–         windows with views of mountains, water, skyline, nature, cityscapes

–         high ceilings

–         spacious rooms that feel luxurious

–         eat-in kitchen bars

–         updated or new features

Showcase these areas by drawing attention to them with pops of color and a clear line of sight to the area

#2  Fix Potential Reasons Not to Buy

Repair, clean or replace the things that could deter a potential buyer from making an offer such as:

–         carpet that needs cleaning or replacing

–         outdated fixtures or flooring

–         chipped, scuffed or dark colored paint

–         anything in the home that is dirty or stained

–         deferred maintenance issues

#3 Show a Light, Bright and Spacious Home

Nothing sells faster than an environment that replicates a restful retreat from busy lives. You can create that feeling in your home by:

–         opening up all windows to let in as much light as possible

–         add plants to bring the “outdoors in”

–         lighten dark areas with no windows with lamp lighting – even during a daytime showing!

–         Showcase more space by removing excess furniture, anything being stored on the floor and eliminating countertop clutter. Remember my personal quote, “Expansive Feels Expensive!

#4 Depersonalize!!

Did you know that by removing some of the items in your home you can actually attract more buyers?

 

–         remove family photos that remind buyers that they are a visitor in someone else’s home rather than envisioning themselves in the space

–         remove personal collections that can make a space feel cluttered and un-relatable to buyers who have different tastes

–         tone down “extreme themes” with a little more of the mainstream to appeal to a broader scope of buyers

#5 Create a Designer Interior that sells 67% faster

You only have 1 chance to make a first impression. Potential buyers are looking to make one of the biggest investments of their lives and they are hoping to find the one gem within their budget that looks and feels as if they paid a fortune. Creating designer touches throughout the home will help you sell for more money. Things like:

 

–         a sophisticated, warm paint palette – if you will be painting anyway, you can create an expensive feeling with the right color paint in a neutral base.

–         creating warm and inviting seating areas that help buyers envision spending time with family and friends

–         utilizing accent colors sparingly and to draw attention features. Too much or too many colors make a space feel cluttered and not pulled together

–         remove outdated pieces of furniture to create a fresher look to the home

–         update kitchen and bath areas with simple, inexpensive changes such as new knobs, paint, new flooring, lighting or faucets.

 

Get paid to stage your home by increasing your return on investment by 343%. If you would like help creating an upscale, designer environment that will appeal to more buyers and sell your home for more money, consider hiring a professional stager. For more information, visit http://www.StyleMySpace.com

 

How to Save on Home Staging

Getting a house market ready does not have to be expensive, nor does it have to take a lot of work. Once your house is on the market it is no longer a home, it is a now product and you must present it as such. You have to make sure it is clean and organized and looking beautiful. Home buyers are looking for homes that are presented as a desirable product; therefore you want your house to standout above the rest.

Save time and think about hiring a professional to stage your house. It is the best investment when selling your property. Do not spend countless hours your time staging the home yourself. Professional Home Stagers have the years of experience and training to know what it takes to stage a home for it to look beautiful and for it to sell FAST. They have an arsenal of accessories and furnishings that will bring your home to life and give it the look and feel home buyers are looking for.

When staging your house, weather you decide to do it yourself or hire a pro, keep in mind you should save on space. You do not need to stage every room in the house. Keep it to a minimum and only stage the main living areas: Kitchen, Living room, Master Bedroom. Professional home stagers stage these rooms in such a way that allow the potential home buyers envision moving in their own belongings. This is key when your house in on the market!

If you are deciding to stage the house yourself you can save a lot of time and effort by saving your own furniture. If your furniture is still in good shape dress it up and move it around to create a focal point in the room. You don’t have to think about buying a rug if you have hardwood floors, s how off what you have, buyers love to see everything, especially wood floors.

Most of all save on time by doing your research. Find out if there is a Professional Home Stager in your area and ask for a quote. Look for ideas on the web for Home Staging Tips if you decide to stage the home yourself. For more Home Staging Tips you can follow our Blog right here at Style My Space.

 

Stage Your Home for Viewing

Staging your home to attract buyers attention requires decorating, designing, organizing, and de-cluttering along with a Q-tip clean presentation. Organizing the cleaning tasks can be more manageable with the following checklist:

 

Starting Outside

The Yard

Cut and trim

Put away all lawn equipment, bikes, and toys

Remove all weeds, rocks, and debris from flowerbeds (and concrete cracks)

Wash the driveway and sidewalks

 

The Rest of the Outside

Trim bushes and trees

Patch any wood rot on the outside walls

Paint/repaint all fences, siding, house numbers, mailboxes, etc.

Repair or replace broken shingles and flashings

Clean out gutters, downspouts, siding, trim, and shutters

 

Move Inside

Kitchen

Clean backsplash

Clean inside kitchen cabinets (also a good excuse to multitask with some cleaning out kitchen cabinets)

Clean sinks and other reflective surfaces

Clean and keep all dishes put away every day

Clean kitchen exhaust fan, filters, and hoods

Clean oven, stovetop, and burners

Clean appliances

Clean all countertops and other surfaces

 

Bathroom

Clean floors, toilets, showers, and sinks

Polish mirrors

Clean backsplash

 

Other Rooms

Clean and polish light fixtures

Polish all woodwork

Deep clean carpets and wash floors

Clean baseboards and trim

Wash walls

Wash doors and doorjambs, especially in the house entryway

Clean all window screens and storm doors

For other suggestions on how to stage your home, visit our website for more downloadable documents here:
http://www.stylemyspace.com/realtor-information.asp
or call me for more information regarding staging services at:
Kim Kapellusch – 818.726.6429

3 Tips for Decorating Your Office for Home Staging

Office interior.The home office: The most cluttered and disorganized room in your house may tempt you to just close the door when showing around potential home buyers. You had the best of intentions when you converted that extra building into your office, but it rarely stayed clean and it was subjected to your ideas of organized chaos. But walk-throughs of your for-sale home are not going to avoid the office space just because it’s messy, they are going to view it anyway, and therefore it is up to you to stage it to best sell your house.

Furniture

Keep the furniture simple and ergonomically designed. Your desk, chair, computer, and keyboard should be positioned to look comfortable, but also functional. Keep the surfaces clutter-free by using organizers and proper storage systems. The craziness may work for your own time, but for your potential buyers it just looks messy and detracts from the overall quality of the room. Simple furniture and clear counters also highlight the size of the room, making a big room look even larger and a small room look spacious.

Lighting

Home buyers always look for sources of natural light, so enhance any windows with decorative window treatments. If the office doesn’t have any windows, install a source of overhead light. Add one or two other light sources such as floor lamps and a desk lamp near the computer.  Stores carry a variety of fixture styles, so make sure that the light fixtures tie in with the style of your furniture.

Wall Art

Filling empty wall space with family photos or artwork will add a personal touch to the office. But as with any wall décor, there is a balance. Arrange one or two pictures in a frame on the desk and then add a few to a long wall to break up any emptiness. Beware of overloading your side surfaces; a wall can become just as cluttered as a desk.

With a coordinating theme and style of decorating used consistently through the room, the home office can be a highlight of a house showing. But neglecting to put the same effort into the office as you put into the rest of the house can be detrimental to your possible offers.

5 Do’s and Don’ts When Staging Your House

When putting your house up for sale, the first thing you need to do is present it in a way that would appeal to the broadest possible buying audience. The trick is to envision certain things when in their place and look at things objectively. Ask yourself whether you can imagine yourself living there. Keep in mind that you are selling a home, not just a house.

Part of the commitment of selling your house is to be mentally prepared to take the necessary steps to get it sold. If you’ve been living in the house, it’s easy to overlook or get used to the clutter every day. But to a buyer, it may seem like a messy and cluttered home that they may not want to move into. It is also a proven fact that buyers prefer to purchase a house they don’t have to put too much time and money into fixing. With the right techniques, your efforts to dress your house will fly off the market in no time at all. Follow my 5 do’s and don’ts and you will be set for success.

Don’t leave it un-repaired. Go through your house and make a list of things that need to be repaired, and have them done. A buyer will usually take note of negatives and this will be high on their list. Don’t overlook the simplest repairs such as leaking taps or stuck kitchen drawers. If you need to, get professional help for the more complicated problems.

Don’t forget cleaning and de-cluttering. If you live in the house, make sure you clean every nook and cranny. An unclean house makes buyers feel uncomfortable. Pay extra attention to areas such as the bathroom and the kitchen. If you can’t seem to clean the fingerprints on the wall, consider giving it a fresh coat of paint. You may have grown used to your untidy garden or exposed household cleaning equipment, but unnecessary clutter like this can lose you the sale. Tidy up family photos and books by dusting and arranging them nearly or storing some of them away. The less clutter you have, the bigger the space will seem.

Don’t neglect neutralizing. If your walls are too bright or patterned, it might make it hard for the buyers to imagine their own things in the house. Paint your walls in a neutral, warm and inviting color scheme such as cream or mocha. Even just a warm white all over would certainly be better than a purple wall.

Give the room in your house that special look. Make sure that each room clearly conveys its function and purpose. For the bathrooms or toilets, display fresh towels and toiletries like they do in hotels. For the living room, put a vase of fresh flowers on the coffee table. These little touches add towards giving a breath of fresh air to the space.

Lastly, always consider “ShowTime”. After all is said and done, you’re finally ready to show off your house at its best. Make sure each room is as bright and welcoming as possible by drawing the curtains and turning on necessary lights. Turn on the air conditioning of fans before prospective buyers arrive. It can help put them at ease when they enter the house. If you have a broker showing the house, make sure he or she can answer important questions and handle objections so as to be able to get the best possible price in the shortest time. If you don’t have one, take the buyer around the house in as professional a manner as possible. In either case, it’s best to receive buyers when the house is not in a state of chaos with children or pets running around.

5 Different Types of Wood

Adding up new ideas for home improvement or just by business purposes require thorough researching. Quality matters in all aspects and we can only learn to appreciate it if we have enough knowledge about certain matters. In addition to this, we need not only focus on large features with regards to home and office improvements but it is important to keep a closer concept about the most detailed preferences. Here are 5 different types of wood that you may like to view before considering items to purchase for furniture, for flooring and for accessorizing.

1.  Pinewood is under the characteristic of softwood that largely grows in the Northern hemisphere along with other hundreds to a thousand species of wood. You can easily determine an item using pine because of its white color that is closely yellowish pale. Another is that this type of wood is light weighted and because of this property, it is ideal for decorative function like crafts and carvings. A major contribution of pinewood is for provincial furniture wherein distinctive style matters.

 
2.  If you prefer tropical hardwoods then you surely have to pick mahogany or known for others as Honduras mahogany. This type of wood can be found in three major country producers namely; South America, Africa and Central America. Do not get confused with the variations of this specie because all of which is of high quality. Many wood experts suggested that mahogany from the Caribbean region is considered to be the strongest and best in terms of quality but quite expensive. On the other hand, the mahogany grade coming from Africa has lesser quality with highly figured properties which can be bought affordably. In general Mahogany has uniform pore features that is of reddish to brownish in color and often displays stripe formations. Manufacturers use mahogany for creating extensive crafts like Georgian and Empire types of furniture.

3.  In terms of popularity Oak woods are widely preferred hardwood. This is a proud product of the United States with an average of sixty species growing in the country. Classifying these species is easy through setting the red ones from the white ones. Oaks are ring porous which has indefinite sizes depending on the factors that highly contributed to its growth. Contemporary designs are the top subject for furniture classes made out of Oak. English and American preferences for furniture styles are often followed along with added modern details. Gothic reproduction is as well common pieces made out of this wood type.
4.  Another type of wood is the Teak which is considered indigenous and can be found in Southeast Asian countries. This type is durable, heavy and undoubtedly strong which makes it a reason why it costs greater. Classy furniture is the top of the brands in using teak and one of which is the modern Scandinavian styles. It is as well used for oriental crafts mainly because of its pleasing yellowish to dark brownish color.

 
5.  Now if you want cabinets made out of quality materials then walnut is a popular choice. This type of wood grows in some parts of America, Asia and Europe with different varieties. The good thing about walnut is that it is durable and strong but do not heavily weigh. It has light to dark chocolate brown shades that is well suited for fine cabinet making.

Staging Tips- Getting the Sellers on Board

From Everyday to Showcase – How to Motivate your Clients to make changes

It’s no surprise that many people are feeling a bit overwhelmed by today’s

Real Estate market. It’s up; it’s down, with foreclosures all around.  This is a confusing time for home sellers because a couple years ago, a good percentage of homes were selling in as little as a few weeks, some with multiple offers. In today’s market we have more inventory and ever changing interest rates.  On one hand, buyers have more choices when seeking to purchase.  On the other hand, home sellers have more competition in attracting a buyer for their home.
In both circumstances, it comes down to the home owner delivering a product that buyers are seeking. Clean, well balanced, neutral and inviting spaces that showcase all the features the home has to offer.

With so many homes having the same floor plan as the next, it is imperative that homes be designed in a manner that differentiates them from their competition. Hiring a Professional Stager works because many homeowners are not able to look at their home objectively with “buyer’s eyes”. People live in their home the way that works best for them but this is typically not the “look” buyers get excited about or make higher offers for. Staged homes statistically receive 3-10% higher offers than homes that are not staged.

So, what do I say to motivate my clients to make the needed changes?

When I am preparing a customized staging planfor home owners, I typically refer to the trends of buyers when trying to motivate a home seller that is unsure about committing to my suggestions. I am not the reason they need to make changes – the consumer who is demanding a certain level of standards is.

So here are a couple of statements that help sellers understand why they might benefit from improving the showing condition of their home:

–         Buyers are seeking move-in condition homes and willing to pay more money for them. By addressing these things now, you will appeal to a broader audience of buyers.

–         Neutralizing so buyers can envision their belongings in the space will help them form emotional attachments to your home. Emotional connections procure offers.

–         Buyers find the space easier to relate to and more valuable and relevant to their wants and needs when rooms are staged in the manner in which they are meant to be used. For example a dining room should be staged as a dining room rather than an office or play room.

–         I am here to help you sell your home faster and for more money. All of the advice I am giving you is based on increasing your bottom line.

–         By following through on these suggestions, you improve your chances for a quicker sale. If by selling faster you save at least one price reduction, you will retain several more thousand dollars of equity in this home.

–         Staging every room in your home creates a consistent look and feel. The more attractive your home is, the higher the offers people will make. Why? Because in our society, people expect that highly attractive things usually cost more and we tend to “bargain” less when something is just what we have been looking for.

For more information on staging, please visit our website at www.stylemyspace.com

Or, if you are interested in becoming a home stager, check out our exclusive training programs at www.academyofstaging.com.

Former real estate agent Kim Kapellusch has over 10 years experience staging interiors for commercial advertising, vacant and lived-in homes, model homes and personal residences.

How to Save on Home Staging

Getting a house market ready does not have to be expensive, nor does it have to take a lot of work. Once your house is on the market it is no longer a home, it is a now product and you must present it as such. You have to make sure it is clean and organized and looking beautiful. Home buyers are looking for homes that are presented as a desirable product; therefore you want your house to standout above the rest.

Save time and think about hiring a professional to stage your house. It is the best investment when selling your property. Do not spend countless hours your time staging the home yourself. Professional Home Stagers have the years of experience and training to know what it takes to stage a home for it to look beautiful and for it to sell FAST. They have an arsenal of accessories and furnishings that will bring your home to life and give it the look and feel home buyers are looking for.

When staging your house, weather you decide to do it yourself or hire a pro, keep in mind you should save on space. You do not need to stage every room in the house. Keep it to a minimum and only stage the main living areas: Kitchen, Living room, Master Bedroom. Professional Home Stagers stage these rooms in such a way that allow the potential home buyers envision moving in their own belongings. This is key when your house in on the market!

If you are deciding to stage the house yourself you can save a lot of time and effort by saving your own furniture. If your furniture is still in good shape dress it up and move it around to create a focal point in the room. You don’t have to think about buying a rug if you have hardwood floors, s how off what you have, buyers love to see everything, especially wood floors.

Most of all save on time by doing your research. Find out if there is a Professional Home Stager in your area and ask for a quote. Look for ideas on the web for Home Staging Tips if you decide to stage the home yourself. For more Home Staging Tips you can follow our Blog right here at Style My Space.

 

The Importance of Home Staging When Selling a Property

The task of buying a home may appear to be a logical process based on a set of pre-determined criteria defined by the home buyer.  However, the selected home will also be determined by emotion.  The expression, ‘fallen in love with this house’ or similar, is frequently uttered by buyers when they have found their dream home; logic or specific needs are no longer as relevant.  A house can fulfill all the buyers’ requirements, yet; because it doesn’t feel right and looks uninviting, the buyer will not purchase the property. This is why home staging plays such an important role in the real estate market.

First impressions are critical when it comes to selling a house.  When a new home comes on the market it has often been lived in for many years by the same residents and it is catered to their tastes.  Often the sellers are unable to visualize their property through different gazes and subsequently fail to generate the fresh vitality needed to attract buyers.  Consequently, Real Estate Agents struggle to sell the property and the house may remain on the market for many months or even years.

Home staging is more than simply cleaning, de-cluttering and adding a new splash of paint, or making a few minor repairs.  These are the necessary steps prior to staging.  Staging is about creating moods and adding details that will appeal to potential buyers.  Home staging can make a house look bigger, warmer, cleaner, brighter and highly attractive to home buyers.  Professional home stagers have top-level design skills and the ability to create scenes throughout the house and yard that appeal to all the senses.  Using a range of accessories and furniture, stagers can transform a property and give it a new lease of life.

Regardless of the market situation, a staged home will always have a higher chance of attracting a buyer quickly, compared with a non-staged home.  A staged home will immediately evoke the senses and engage the potential buyer.  Conversely, home buyers that inspect properties without the benefit of staging are forced to overlook poor decor and uninviting surroundings, while also trying to see ‘potential’.  This situation isn’t appealing to the buyer and works against the seller.  Consequently, home sellers and real estate agents alike will significantly benefit from hiring a professional home stager.

What Realtors are Saying About the Housing Consumer for 2012

Building quality relationships is the number one reason why most agents have a better close ratio compared to other agents. It is no longer about the sales, the market, or the inventory. If you want to grow your business in 2012 and be effective with your market strategy, and customer- relationship strategy, you must be clear about who you are trying to connect with.

Buyers

  • 37% of recent buyers were “first time” buyers – a drop from 50% in 2010
  • They typical buyer was 45 years old – up from 39 a year ago
  • 37% of buyers were under the age of 31; 32% were over 55
  • While all buyers use the internet to search for homes, for 35% of them, it was the first step in the process; 21% started by contacting an agent
  • 21% of buyers were single females; 12% single males
  • 92% said open houses were very- to somewhat-useful sources of real estate information
  • 58% of buyers wanted to see videos when looking at property online

Sellers

  • The average seller was a Baby Boomer (45-65 years old)
  • 46% bought a larger home, 31% purchased the same size; 23% downsized
  • 25% of sellers sold their home within two weeks of entering the market
  • Job relocation and the need for more space were the primary reasons people sold their home.
  • 61% of sellers were repeat clients or referrals from friends and family
  • 66% of sellers only interviewed 1 real estate agent
  • Sellers found their agent through the internet 3% of the time; direct mail 2%; newspaper 1%.

Technology

  • Gen X’ers (35-45) have doubled their use of social media since 2008
  • 1 in 6 minutes spent online is on Facebook
  • $50,000-75,000 is the typical income range of a Facebook user
  • 200 million consumers access social media on their smartphones
  • After Google, consumers search YouTube the most (2 billion streams daily)
  • 1 in 10 U.S. adults owns a tablet computer
  • 44% of Gen Y’ers prefer texting to face-to-face meetings
  • The typical Gen Y’er sends 3,000 text messages a month
  • Gen X and Gen Y used web-based email 20% less last year

 

Knowing how the seller hand buyer has changes so drastically with the use of technology will help you redefine your target market.  Based on these statistics, you are now able to figure out how much of your advertising dollars you will use for this year. You can spend more of your time on the internet building an online reputation, meaning now, you save advertising dollars as well as save time. Keep in mind, running a business the way the modern day consumer would like you too, can increase sales, profits, and quality relationships.